TL;DR - This is where I stand on working with brands.
I do…
Accept complimentary products or access to services in exchange for making content.
Sometimes create my own affiliate links for products I cover using platforms like Amazon.
I do not…
Create paid review content of products or services. Never have, never will. That's called an ad.
Accept brand deals where I'm required to have an affiliate link or commission based shop link to receive the product.
Accept sponsored brand deals unless the brand allows for a minimum of 3 weeks of thorough testing.
Let's talk about it.
As a creator who financially benefits from reviewing and recommending products & services, I need to be careful about what I say, when I say it, and how I say it. Just the simple mention of a product and using my platform to share it could sway someone to buy or not to buy. I realize this is a lot of power and influence, so I believe I owe it to the audience to over-disclose the money side of what I do.
How does Naaackers generate revenue?
Platform revenue and ad revenue is platform specific and differs based on the platform. Tiktok will pay based on views alone since their aren't very many ads, while YouTube will pay out based on ad revenue and gives creators more control over the ads.
Brand deals include direct payment for (1) creating content like an unboxing, showcase, or product activation/integration in short or long form (2) creating UGC content [User Generated Content] that the brand will post on their socials or website in the form of social media marketing or ad spots. (3) sponsoring a video (4) creating ad or marketing material for brand use (5) raw or edited media like photo, audio, or video.
Recurring subscriptions will come from platforms like Twitch, YouTube, Kofi, etc. You pay a flat rate every month and that goes directly to me.
Affiliate links are used on all platforms, and generate revenue per click & amount sold. My primary affiliate link revenue generator my Amazon storefront, where I get a small kickback for any purchases you make.
What types of deals are off limits?
I do not accept payment for product/service reviews. I do not believe that paid reviews, where you are paid by the brand that makes the product or service you're reviewing, is ethical. A review is a piece of content where my experience, opinion, and feedback are shared with the audience to assist you in choosing whether it’s a good fit for you to spend your money on. A "review" means the maker of the product doesn't get to suggest talking points or review the content before being posted.
I do not agree to deals where compensation is an affiliate code or commission based on sales after the fact. Brand-owned affiliate links usually include tracking, and if I can avoid the collection of user data to pass along to the brand I will. Sometimes, the only way to pass along a coupon code to the audience is through said link. While I may include a coupon code in my video description so that that audience can get a deal on a sale, I turn down affiliate code deals. It’s already bias-shifting enough that I’m getting a free product. I do not want to inflate any unconscious biases further by having that incentive hanging over my head. I’d rather just party on without it.
Who has Naaackers been paid by?
Paid directly for services rendered:
Beacn
StreamKit
NZXT
Viture
Scribe
Ongoing Affiliate or Ambassador agreements:
Amazon
B & H Photo
Elgato
PretzelRocks
UPLIFT Desk
What brands has Naaackers received free product from?
Any brands listed in this section have sent something of value, for free or in exchange for content coverage.
1UP Keyboards
3DConnexion
AVAccess
Antlion
Beacn
Creality Falcon
Diety
Dygma
DeepCool
Ekster
Elgato
Headamame
Fanttik
Flexispot
Fifine
Grovemade
Headamame
INNOCN
Keychron
Lewitt
Lark
Mackie
Moment
Maono
Mousepad Company
NZXT
NeatMics
OBSBOT
OdinLake
Pretzel Rocks
Sub2r
Scribe
TC Helicon Gaming (GoXLR)
UPLIFT Desk
UTechSmart
Work Louder
Viture
What about GOODIES?!!?
Meld - They sent me a hoodie with my own face on it. 10/10.
This seems like a good place to stop talking.
Works for me. Let’s do that. Have a great day <3